Welcome to Design Fundamentals! Here you'll find the bones of my UCLA Extension course–lectures, demos, and some supplemental resources like readings and tutorials. This is not geared toward current students and is not an alternate to the Canvas page–you won't be able to find critique videos, supplies lists, etc. Instead, this is best geared towards former students who want a refresher or for fellow designers/creatives looking for some extra knowledge. This particular course is geared toward those with ZERO existing design education, and zero knowledge of the Adobe programs.
Looking for a resource you don't see below? Please e-mail! This is a work in progress, so I expect some hiccups with content sharing, passwords, links, etc.
Trimming and Trim Marks Video Coming Soon
TOPIC: WHAT IS DESIGN?
Week 1 Lecture. PDF here: W1 Lecture
Week 1 Readings: BIERUT and SHAUGHNESSY
TOPIC: Principles of Design: Emphasis
Week 2 Lecture. PDF here: W2 Lecture.
Week 2 Reading: SAMARA
TOPIC: Principles of Design: HARMONY
Week 3 Lecture. PDF here: W3 Lecture
TOPIC: Principles of Design: HIERARCHY and FLOW/MOVEMENT
Week 4 Lecture. PDF here: W4 Lecture
Week 5 Lecture. PDF here: W5 Lecture
Week 5 Reading: SMOCK and THE BAUHAUS MANIFESTO
TOPIC: CONTRAST + Gestalt Theory 101
Week 6 Lecture. PDF here: W6PDF
Week 6 Reading: SPIEKERMANN
TOPIC: Design Concept + Branding
Week 8 Lecture. PDF here:
Week 7 Reading: HELLER/CHWAST and LUPTON/PHILLIPS
TOPIC: Color, Imagery, and Framing
Week 9 Lecture. PDF here: W9PDF
TOPIC: Design as Storytelling
W10 Reading: ADAMS