Welcome to Design Fundamentals! Here you'll find the bones of my UCLA Extension course–lectures, demos, and some supplemental resources like readings and tutorials. This is not geared toward current students and is not an alternate to the Canvas page–you won't be able to find critique videos, supplies lists, etc. Instead, this is best geared towards former students who want a refresher or for fellow designers/creatives looking for some extra knowledge. This particular course is geared toward those with ZERO existing design education, and zero knowledge of the Adobe programs. 

Looking for a resource you don't see below? Please e-mail! This is a work in progress, so I expect some hiccups with content sharing, passwords, links, etc. 




GENERAL RESOURCES
WEEK 1
TOPIC: WHAT IS DESIGN?
Week 1 Lecture. PDF here: W1 Lecture
Week 1 Readings: BIERUT and SHAUGHNESSY



WEEK 2
TOPIC: Principles of Design: Emphasis
Week 2 Lecture. PDF here: W2 Lecture.
Week 2 Reading: SAMARA



WEEK 3
TOPIC: Principles of Design: HARMONY
Week 3 Lecture. PDF here: W3 Lecture
Week 3 Reading: ADAMS and LUPTON



WEEK 4
TOPIC: Principles of Design: HIERARCHY and FLOW/MOVEMENT
Week 4 Lecture. PDF here: W4 Lecture




WEEK 5
TOPIC: BALANCE
Week 5 Lecture. PDF here: W5 Lecture
Week 5 Reading: SMOCK and THE BAUHAUS MANIFESTO



WEEK 6
TOPIC: CONTRAST + Gestalt Theory 101
Week 6 Lecture. PDF here: W6PDF
Week 6 Reading: SPIEKERMANN




WEEK 7
TOPIC: Typography 101
Week 7 Lecture. PDF here: W7PDF
Week 7 Reading: AIREY



WEEK 8
TOPIC: Design Concept + Branding
Week 8 Lecture. PDF here: 
Week 7 Reading: HELLER/CHWAST and LUPTON/PHILLIPS




WEEK 9
TOPIC: Color, Imagery, and Framing
Week 9 Lecture. PDF here: W9PDF



WEEK 10
TOPIC: Design as Storytelling
W10 Reading: ADAMS
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